This MSc program offers a critical and comprehensive exploration of marketing theory, consumer culture, and the societal responsibilities of business. It equips students with a deep understanding of modern consumption to become strategic, reflective leaders in the field. The curriculum blends rigorous academic research with practical insights into contemporary marketing challenges.
Key Program Highlights
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Critical examination of marketing's role and responsibilities within contemporary society
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Deep dive into consumer culture theory and the drivers behind consumption behaviors
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Exploration of major theoretical debates and current trends shaping the marketing discipline
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Development of advanced research skills for independent academic or applied projects
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Fostering of key professional skills in critical thinking, decision-making, and collaboration
