This program equips you with the specialized business and management skills to successfully plan, market, and execute sporting events at any level. You will learn to recruit volunteers, secure sponsorships, and understand the significant role these events play in Canadian culture. Graduates are prepared for exciting careers organizing events for amateur, professional, and corporate organizations, as well as with tourism and destination marketing groups.
Key Program Highlights
✓
Master the end-to-end process of sports event planning, from initial concept to execution
✓
Develop key skills in volunteer recruitment, sponsorship acquisition, and event marketing
✓
Prepare for diverse careers with event organizations, tourism associations, and destination management groups
✓
Gain expertise within the unique context of Canada's vibrant sporting culture and industry
✓
Build a strong foundation in business principles tailored specifically for the sports sector
