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MSc Fashion and Lifestyle Marketing

Offered by Glasgow Caledonian University, United Kingdom


Course Overview

This forward-thinking MSc program equips students with the strategic marketing expertise needed to thrive in the evolving landscape where fashion converges with lifestyle. Students will master the art of building immersive brands that blend products with experiences to captivate the modern consumer. The curriculum combines advanced theory in consumer behavior and trend forecasting with practical, industry-facing projects to ensure graduates are industry-ready.

Key Program Highlights

  • ✓ Specialist knowledge in brand development, buying, merchandising, and digital marketing communications
  • ✓ Focus on experiential retail strategies and understanding the connected consumer
  • ✓ Practical learning through industry visits, guest speakers, and live projects
  • ✓ Expertise in design management, trend analysis, and consumer behavior
  • ✓ Access to a global alumni network with senior-level industry connections

Requirements

academic certificates
  • ✓ Secondary School marksheet and certificate
  • ✓ Higher Secondary marksheet and certificate
  • ✓ Undergraduate marksheet and certificate
english language tests
  • ✓ TOEFL
  • ✓ IELTS
  • ✓ PTE
  • ✓ DUOLINGO
identity

✓ Passport

medical

✓ TB Certificate

Duration: 1 year 4 months

Tuition Fee: £16,200

Campus: Glasgow Caledonian University - London Campus

Mode of Study: Full Time

University: Glasgow Caledonian University

Country: United Kingdom

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