BA Communication & Public Relations (título propio) (240 ECTS - Munich)
Offered by EU Business School, Switzerland
Course Overview
This program immerses you in the dynamic world of modern media, where brands and influencers build powerful relationships through strategic social media and digital campaigns. You will master the art of structuring public relations initiatives and developing ethical communication strategies to engage target audiences and drive brand loyalty. The course offers flexible study paths, allowing you to choose between a six or seven-semester option to earn your degree.
Key Program Highlights
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Master the development and execution of strategic public relations campaigns
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Learn to craft compelling media strategies for the digital age
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Explore the ethical foundations of organizational communication
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Understand how to leverage social media and influencers to build brand communities
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Choose from flexible program lengths (210 or 240 ECTS) to suit your goals
