BA Communication & Public Relations (240 ECTS - Barcelona)
Offered by EU Business School, Switzerland
Course Overview
This course explores the dynamic intersection of brands, social media, and influencers in the modern digital landscape, where consumers are active participants. You will learn to design strategic communication campaigns that build authentic relationships and drive audience engagement. The program emphasizes entrepreneurial thinking and covers essential topics from media strategy to organizational ethics.
Key Program Highlights
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Master strategies for building and managing strong digital brands
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Learn to develop and execute effective social media campaigns
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Understand the power of influencer marketing and community building
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Structure comprehensive public relations and media outreach plans
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Explore the critical role of ethics in organizational communication
