Master in Fashion & Luxury Business (título propio) (60 ECTS - Munich)
Offered by EU Business School, Switzerland
Course Overview
This program provides the essential business and management strategies for building a successful career in the high-end retail sector. Students will learn to navigate the unique dynamics of the luxury market, from consumer psychology to brand positioning. The curriculum emphasizes creative design thinking and innovative communication to effectively project a brand's unique identity.
Key Program Highlights
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Master strategies for luxury brand management and positioning
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Develop effective advertising and communication campaigns
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Analyze consumer attitudes and behaviors in the luxury market
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Foster design creativity and innovative business thinking
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Gain in-depth insight into the business of fashion and luxury
