Master in Fashion & Luxury Business (60 ECTS - Barcelona)
Offered by EU Business School, Switzerland
Course Overview
This program equips students with the essential business and management skills to thrive in the dynamic fashion and luxury sector. Focusing on brand strategy and consumer engagement, the course merges creative design principles with core business acumen. Students learn to position and manage a unique brand through innovative marketing and entrepreneurial thinking.
Key Program Highlights
✓
Develop strategic brand management and positioning techniques
✓
Master advertising and communication strategies for luxury markets
✓
Foster innovative and entrepreneurial thinking
✓
Analyze consumer attitudes and behaviors toward luxury products
✓
Integrate design and creativity with core business principles
