Master in Digital Marketing, Transformation & Design Thinking (60 ECTS - Barcelona)
Offered by EU Business School, Switzerland
Course Overview
This course provides the strategic and creative skills needed to lead digital transformation and craft compelling marketing campaigns in a rapidly evolving business landscape. Students will learn to harness new technologies and design thinking to re-imagine products and business models. The curriculum focuses on understanding modern consumer behavior and mastering the digital tools essential for success.
Key Program Highlights
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Design effective digital marketing campaigns to engage empowered customers
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Apply a strategic framework to plan and lead digital transformation initiatives
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Re-imagine businesses and products driven by emerging technologies
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Master consumer psychology and the fundamentals of search engine algorithms
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Develop innovative solutions using the design thinking process
