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BSBA Bachelor of Science in Business Administration - Marketing

Offered by American Institute of Applied Sciences in Switzerland, Switzerland


Course Overview

The Bachelor of Science in Business Administration (BSBA) with a Marketing Specialization at AUS provides a future-focused education, blending traditional business knowledge with cutting-edge marketing strategies for the global marketplace. This program emphasizes experiential learning and personal development to prepare students for successful careers or advanced graduate studies.

Key Program Highlights

  • ✓ Dual Degree opportunity: Graduate with a BSBA from AUS and a BBA from the accredited Tiffin University (TU).
  • ✓ Experiential, student-centered learning with a minimum of two hands-on activities (simulations, case studies, projects) per course.
  • ✓ Curriculum focused on integrated marketing strategies, consumer behavior, digital marketing (e-commerce), and brand management.
  • ✓ Learn from experienced business visionaries in small, dynamic cohorts with an exceptional 1:7 faculty-student ratio for personalized coaching.
  • ✓ Development of both hard skills for data-driven decisions and essential soft skills for collaboration and strategic thinking.

Requirements

academic certificates
  • ✓ Secondary School marksheet and certificate
  • ✓ Higher Secondary marksheet and certificate
english language tests
  • ✓ TOEFL
  • ✓ IELTS
  • ✓ PTE
  • ✓ DUOLINGO
identity

✓ Passport

medical

✓ TB Certificate

Duration: 3 years

Tuition Fee: CHF28,000

Campus: AUS Main Campus

Mode of Study: Full Time

University: American Institute of Applied Sciences in Switzerland

Country: Switzerland

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